The following is an example of the Twitterati engaging with their followers and crowdsourcing ideas for a completely transparent and viral promotion as blogged about by Headstream…
Jason Bradbury @jasonbradbury is a respected UK TV presenter and children’s author and well known for being the presenter of Five TV’s The Gadget Show where he tests the latest kit in the most perilous situations.
Most recently he has been testing the Samsung i8910HD phone as part of the blogger/Twitter campaign managed by social media agency Headstream.
Because Jason is very interactive on Twitter it made perfect sense for him to engage with his Twitter followers and give the phone away by crowdsourcing for ideas on how the promotion should be set up to win the handset.
On Tuesday 4th August 2009 Jason tweeted:
@jasonbradbury: I’ve got a Samsung i8919HD phone to give away! FREE! I want ideas for Twitter/my blog 4 how to give it away!?
Following this tweet Jason was then contacted by many of his followers with ideas and suggestions, but both Jason and Twitter did not come to a conclusion, so he communicated with Twitter that he will be back the next day to discuss.
On Friday 5th August 2009 Jason then arranged with followers to be around at 1pm so that they could communicate with him and he could crowdsource ideas:
@jasonbradbury:.. So come on then ideas for how I should give one of u lot a new Samsung i8910HD. It was given to me and I thought I’d give it to u
Again Jason received a huge volume of responses to this with creative ideas with the central theme of dead/old phones being the dominant theme. Jason then tweeted:
@jasonbradbury:.. or how about #ZombiePhone. I pick from the best #ZombiePhone images of you acting like a living dead next to your old, dead phone?
The Twitter community then provided their input into the #ZombiePhone promotion and a couple of responses from the hundered supported this idea:
@sarahjane365: #ZombiePhone I think I would win since I have about ten old dead phones in my possession
@madgerald: Love the #ZombiePhone idea
This Twitter crowdsourcing helped cement the competition mechanic for Jason:
@jasonbranbury: Your ideas rock - but I like #ZombiePhone. So here come the rules of the competition!!!
@jasonbradbury: #ZombiePhone. 1) Free phone to best pic of undead phone & user 2) use hashtag 3) I pick my fave 9.30am Monday 10 Aug.
You can follow the engagement around the #ZombiePhone competition with some really creative user generated content up until 9.30am GMT on Monday 10th August.
{ 1 comment… read it below or add one }
Ben 08.10.09 at 3:18 am
Can’t wait to see the picks. Definitely a great way to engage a crowd.