It is very apt, that whilst I’m typing this blog post, I am sat here with laptop humming, iPhone buzzing and television playing all at the same time. Although my girlfriend may not think I can multitask, I’m doing a damn fine job at it! I digress…
Harvard Business Review have recently featured a slide deck on media consumption, with the focus on Internet audiences and multitasking with multiple screens. ‘How Internet Junkies Will Save Television‘ is an easy read with some interesting stats on the behaviour of television viewers, and definitely worth giving some thought on how best media touchpoints link together (convergence culture) using social media as the glue..?
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