Back in 2008 I was invited by Dan Goldstein, Assistant Professor of Marketing at London Business School to be a guest lecturer for the MBA Internet Marketing course 2008/9 focusing on social media; more specifically the qualitative and quantitative findings of my social network marketing report.
What really made me appreciate this opportunity is the latest Financial Times rankings whereby LBS is ranked as the number one business school in the world! Admission is extremely selective and the Internet Marketing group is self selected by Dan personally.
Furthermore the Internet Marketing syllabus comprises of what can only be described as an ‘elite’ guest lecturer line-up that I was honoured to be a part of:
- Scott Gallacher (Sky)
- Simon Birkenhead (Google)
- Benjamin Faes (YouTube)
- James Cridland (BBC)
- Blake Chandlee (Facebook)
- Rob Horler (Isobar)
- Mark Slade (mobile)
I actually delivered my guest lecture on the 16th February and have only just found the time to blog about the experience now but I am pleased to say it went very well. I have received great feedback from both Dan and the students themselves after the lecture.
What I really enjoyed most was the interactive nature of the presentation. Questions were asked after every slide, some of which were very challenging as you would expect from some of the brightest business minds. The questions really challenged my own thinking and at the same time gave the students an opportunity to truly engage with my lecture. After 1.5 hours of social media discussion and debate my brain was charged.
Following on from this I have been invited by Dr Lisa Harris to deliver a guest lecture at the University of Southampton as part of their online marketing degree. Another great University and opportunity to discuss social media with students.
In September 2009 Social Media Marketing has been included within the 100 Best Twitter Feeds for Savvy Business Students and the Top 50 Business Education Bloggers.
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