Posts tagged as:

headstream

Top Twitter tips @ Media 140 event in London

October 21, 2009

in Social Media, Twitter

OK, first off let’s start with a few random Twitter stats:

  • The average Twitter user has 126 followers - (Guardian)
  • Largest demographic on Twitter - 45-54 year olds (Social Media Library)
  • There are more women on Twitter (53%) than men (47%) - (Sysomos)
  • Twitter’s most active celebrity based on no. of tweets - Perez Hilton (Brian Solis PeopleBrowsr)

For me personally the above stats amongst all the many others add up to one important and obvious fact: this platform is sticking around for a while.

If you, your client, company and even dog (check out Jeremiah Owyang’s dog) are not using Twitter to its full potential, then it is about time you got involved, brushed up on the latest tactics or even re-visit that Twitter profile you abandoned a few months ago when you first joined.

For those of you who need even more reinforcement or just want to hear the latest case studies from some of the UK’s top twitter brands, then the Media 140 event in London on Monday 26 October is the place to be enlightened (thanks to Sejal for the invitation to the event which unfortunately I cannot make). Everything a brand needs to know about Twitter and real-time social media features a top line-up of Twitter brands including Easyjet’s Paul Hoskins @easyjetCare and someone who I respect very much and have had the pleasure of tapping into his brain last year,  Innocent Drinks very own Mr Ted Hunt.

Oh, and if you’re not already following me on Twitter then shame on you! Go on follow @TomChapman say hello and I’ll follow you back (please note: Mafia Family invites via Twitter do not apply).  I personally can share with you some great Twitter case studies that Headstream have been involved in with leading brands such as Guitar Hero, Samsung, Galaxy Radio and UKTV to name but a few.

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Introducing the Social Media Strategic Framework

August 18, 2009

in Social Media

Following on from the great post over at Headstream from Chief Digital Officer - Steve Sponder about brands need to adopt different mindsets, models, approaches and strategies. To help brands adapt to this change, myself and the team at Headstream have been working closely with Steve FivebyFive (Headstream is an agency of FivebyFive) to develop a Social Media Strategic Framework. This framework will enable brands to strategically navigate through, as opposed to just blindly rolling out the latest, must-have tactics.

Social Media Strategic Framework

Our Social Media Strategic Framework (SMSF) sets out a number of key areas for organsiations to consider:

1) Social Media Strategy - As organisations start to understand the far reaching implications of social media they quickly appreciate the need to define a social media strategy that mutually supports other strategies within the organisation.

2) Influencer Networks - Influencers will play different roles within different market-sectors, so the key here is to understand how to identify them, the role they play and how to engage with them.

3) Brand Outposts - Don’t just set-up a Twitter account because everyone’s doing it. Take a step back and think about how your outposts will support your social media strategy, who will run your outposts and where the content will come from?

4) Reputation Management - Arguably, real-time eavesdropping on what people are saying about your brand is one of the most immediate benefits of social media marketing although, conversely engaging in a negative conversation could escalate in a full blown crisis so again a clear separate strategy is required here.

5) Brands with something interesting, useful and/or relevant to say should be aiming to start conversations, using branded content as social currency. A distribution strategy will then ensure that engaging content has the best opportunity to kick-start a conversation.

In conclusion, the strategic intent should be for organisations to be an authentic part of the social media community and appropriate conversations, along the way there will be immediate, tangible results although like branding, social media is about the long-haul. It’s about systemically and consistently building the reputation of the brand where the pay-back is ultimately brand equity.

I hope that you find the Social Media Strategic Framework interesting and that it builds on, and continues, the conversation.

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Radian 6 integrates with social CRM

July 7, 2009

in Social CRM, Social Media

Following my previous post ‘Social CRM - the next big thing?‘, I wanted to share with you the latest news from Radian 6 a social media monitoring and analysis provider, whom we at Headstream have used in support of social media analysis on behalf of client brands:

“Radian6 now brings users a social CRM solution to integrate with the SalesForce.com service cloud. Social media, customer support, and sales teams can use these capabilities to associate and cross-reference social web content with customer and prospect information.”

What prompted me to write is that social CRM appears to be a buzz topic at the moment (I’m caught up in this too) - so much so that there was even a  ’Rockstars of Social CRM‘ conference hosted by social media marketing guy Chris Brogan and sponsored by Radian 6 back in June 2009.  My only criticism is that they used Rock Band 2 instead of Guitar Hero Hero World Tour as entertainment at the event, but then I’m brand loyal.

Furthermore, I personally am very impressed by the way in which SalesForce.com is rapidly integrating the social web into its products and testing, improving and partnering with providers such as Radian 6 to keep ahead of the curve.  Software as a Service and cloud based computing is really where it is at.

For more information about Radian 6 and social CRM check out the slide deck below:

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