OK, first off let’s start with a few random Twitter stats:
- The average Twitter user has 126 followers - (Guardian)
- Largest demographic on Twitter - 45-54 year olds (Social Media Library)
- There are more women on Twitter (53%) than men (47%) - (Sysomos)
- Twitter’s most active celebrity based on no. of tweets - Perez Hilton (Brian Solis PeopleBrowsr)
For me personally the above stats amongst all the many others add up to one important and obvious fact: this platform is sticking around for a while.
If you, your client, company and even dog (check out Jeremiah Owyang’s dog) are not using Twitter to its full potential, then it is about time you got involved, brushed up on the latest tactics or even re-visit that Twitter profile you abandoned a few months ago when you first joined.
For those of you who need even more reinforcement or just want to hear the latest case studies from some of the UK’s top twitter brands, then the Media 140 event in London on Monday 26 October is the place to be enlightened (thanks to Sejal for the invitation to the event which unfortunately I cannot make). Everything a brand needs to know about Twitter and real-time social media features a top line-up of Twitter brands including Easyjet’s Paul Hoskins @easyjetCare and someone who I respect very much and have had the pleasure of tapping into his brain last year, Innocent Drinks very own Mr Ted Hunt.
Oh, and if you’re not already following me on Twitter then shame on you! Go on follow @TomChapman say hello and I’ll follow you back (please note: Mafia Family invites via Twitter do not apply). I personally can share with you some great Twitter case studies that Headstream have been involved in with leading brands such as Guitar Hero, Samsung, Galaxy Radio and UKTV to name but a few.
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