The study is an analysis of how Facebook users interacted with 100,000+ articles across some of the leading online media outposts.
Understanding content popularity; more specifically what content motivates your consumers to engage with, is an essential part of content strategy. This study helps to illustrate the importance of demand analytics, as well as social media optimization.
Key take outs from the study are: placing more marketing effort behind the most popular stories. Analysing and using specific words/phrases for your content e.g. news/blog posts.
There is nothing revolutionary in the study in terms of recommendations, but it is very interesting to see what methodology has been applied to the data to produce this study.
My favourite take out is “for every 1000 visits to a news story, there are 5 to 20 likes and tweets. Next time you want to guess pageviews of your competitors, multiply their like counts by 100.”