Radian 6 integrates with social CRM

July 7, 2009

in Social CRM, Social Media

Following my previous post ‘Social CRM - the next big thing?‘, I wanted to share with you the latest news from Radian 6 a social media monitoring and analysis provider, whom we at Headstream have used in support of social media analysis on behalf of client brands:

“Radian6 now brings users a social CRM solution to integrate with the SalesForce.com service cloud. Social media, customer support, and sales teams can use these capabilities to associate and cross-reference social web content with customer and prospect information.”

What prompted me to write is that social CRM appears to be a buzz topic at the moment (I’m caught up in this too) - so much so that there was even a  ’Rockstars of Social CRM‘ conference hosted by social media marketing guy Chris Brogan and sponsored by Radian 6 back in June 2009.  My only criticism is that they used Rock Band 2 instead of Guitar Hero Hero World Tour as entertainment at the event, but then I’m brand loyal.

Furthermore, I personally am very impressed by the way in which SalesForce.com is rapidly integrating the social web into its products and testing, improving and partnering with providers such as Radian 6 to keep ahead of the curve.  Software as a Service and cloud based computing is really where it is at.

For more information about Radian 6 and social CRM check out the slide deck below:

{ 3 trackbacks }

Radian 6 integrates with social CRM « crm like soft
07.07.09 at 10:02 pm
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07.07.09 at 11:23 pm
Radian 6 integrates with social CRM — Social Media Marketing UK … | organicsocialmedia
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{ 4 comments… read them below or add one }


Warren Sukernek 07.07.09 at 9:12 pm

Tom, thanks for writing about the new features and capabilities of Radian6. We are very excited about Social CRM as well. Hopefully, you can attend our next Rockstars event. We’ll even play Guitar Hero for you!

Thanks again,

Warren Sukernek
Director of Content Marketing


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