Following my previous post ‘Social CRM - the next big thing?‘, I wanted to share with you the latest news from Radian 6 a social media monitoring and analysis provider, whom we at Headstream have used in support of social media analysis on behalf of client brands:
“Radian6 now brings users a social CRM solution to integrate with the SalesForce.com service cloud. Social media, customer support, and sales teams can use these capabilities to associate and cross-reference social web content with customer and prospect information.”
What prompted me to write is that social CRM appears to be a buzz topic at the moment (I’m caught up in this too) - so much so that there was even a ’Rockstars of Social CRM‘ conference hosted by social media marketing guy Chris Brogan and sponsored by Radian 6 back in June 2009. My only criticism is that they used Rock Band 2 instead of Guitar Hero Hero World Tour as entertainment at the event, but then I’m brand loyal.
Furthermore, I personally am very impressed by the way in which SalesForce.com is rapidly integrating the social web into its products and testing, improving and partnering with providers such as Radian 6 to keep ahead of the curve. Software as a Service and cloud based computing is really where it is at.
For more information about Radian 6 and social CRM check out the slide deck below: