Media multitasking and convergence culture

December 29, 2010

in Mobile, Social Media, YouTube, television


It is very apt, that whilst I’m typing this blog post, I am sat here with laptop humming, iPhone buzzing and television playing all at the same time.  Although my girlfriend may not think I can multitask, I’m doing a damn fine job at it!  I digress…

Harvard Business Review have recently featured a slide deck on media consumption, with the focus on Internet audiences and multitasking with multiple screens. ‘How Internet Junkies Will Save Television‘ is an easy read with some interesting stats on the behaviour of television viewers, and definitely worth giving some thought on how best media touchpoints link together (convergence culture) using social media as the glue..?

{ 4 comments… read them below or add one }


Dara Bell 12.29.10 at 2:09 pm


Its a matter of choice and temperament. I think some can multi-task some can’t. Don’t think it warants to much disscussion.



Tom Chapman 12.29.10 at 7:10 pm

Thanks for the comment Dara, I personally think the most interesting info from HBR worth dicusssing is that related to the behaviours and motivations of watching a TV ad and using a specific call to action using mobile, social networks, tying the brand message together and measuring sales/engagement.


Thomas Morrison 02.18.11 at 6:44 pm

I love your blog and would love to guest post an educational article I have written pertaining to social media and the conflict in Egypt. If you are interested please email me for more information.

T. Morrison

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