Facebook sponsored stories

March 23, 2011

in facebook

The webinar from Facebook on sponsored stories today was very straightforward, and primarily targeted at a media buying audience.

For more information and case studies please visit:

Businesses are organising their marketing around people, looking for moments that people are talking about a product or service.  Word of mouth is effective but is not predictable or scalable.

With sponsored stories you can capture the stories people are talking about in the news feed.  People trust their friend’s stories and thus with sponsored stories, businesses can now do Word of Mouth marketing on scale.
Adding sponsored stories in conjunction with your ad campaign you can see what your friends like surface these social interactions and tap into their friends.

The 4 types of sponsored stories

Page likes

Application interactions

Place check-ins

Page posts (brand can feature this story by friends).

How to purchase sponsored stories

They can be booked through Facebook sales representative.


Use the ‘Advertise on Facebook’ wizard.

Very simple….

Key information

Sponsored stories should ultimately be used in conjunction with social ads.

Social ads remain the best way to put across a brand message to Facebook users.  Sponsored stories allow you to surface all the friends of a person by boosting their social activity.  Essentially they are a message from your friend rather than an advertising message.

Sponsored stories follow the same price structure as Facebook ads.
It is an auction system, based on cost per clicks and cost per impressions.

With regard to page stories, these are only visible by fans, which is one reason brands should couple sponsored stories with ads.

Up to 5 sponsored stories can show simultaneously, subject to the auctioning.  Sponsored stories will always be positioned above ads as this content is the most relevant from your friends.

Sponsored stories do not require any editing.  With regard to page posts, it will just show the latest post and will cut off long text so you have to be mindful of the character length

Sponsored stories metrics will be reported exactly the same way as ads.

{ 3 trackbacks }

Facebook sponsored stories « Big Engine Media
03.24.11 at 2:18 am
air con services
10.17.14 at 8:26 pm
Hidden Wall Safes Houston Tx
11.11.14 at 10:19 am

{ 8 comments… read them below or add one }


Ask Fm Ip Address Tracker 07.16.14 at 2:24 am

What’s up, after reading this amazing post i am also happy
to share my know-how here with friends.

My website - Ask Fm Ip Address Tracker


plumber in deerfield beach fl 07.29.14 at 6:11 pm

If you really want a little gleam to set off the room, consider using satin finish paint
for the trim. Perhaps each toilet flush is becoming a little slower, or the tub isn’t draining after
a shower, or an ominous noise is emanating from the sink. The
body definitely contained a high volume of mucous and yeast.

My web page plumber in deerfield beach fl


lasercap laser tag 08.27.14 at 4:08 pm

Ear deformities, especially in children can become a target for the less caring children resulting in the child being
ridiculed and teased. Electrolysis - Electrolysis is a solution which utilizes a needle to kill the hair at its root.
Such devices as KTP, ERBIUM, Pulse DYE and Alexandrite have short length of laser light
waves, and they are very effective for removing unwanted hair on a light colored skin.

Visit my web page … lasercap laser tag


skin care products online 09.06.14 at 8:52 am

American Society for Metabolic and Bariatric Surgery.
These shampoo ingredients strip my hair of its oils, which is overkill since
my hair is already dry. Certain shampoos, soaps, other body products and flea powders can cause allergic reactions to your Yorkie, resulting in loss of hair.

Feel free to surf to my homepage skin care products online


mulberry vesker 04.19.15 at 1:09 pm

Bruk frukt til å dekke barns søtbehov, og begrens inntaket av søtsaker, inkludert søt drikke (saft og brus), is, kjeks,fitflop norge, boller, kaker og godteri. De er helt avhengige av inntektene, sa han. Betalte huslån«Ricdic» skal videre ha brukt disse til å betale ned på huslånet sitt, og for å betale legeregninger. Han var rett og slett redd for at Kasper Mollyn skulle være for god for tidlig. - Jeg ble litt redd og tenkte på at


188bet 07.22.15 at 6:30 am

Anyone who is looking for a good type of casino
should see all of these things when it comes to no deposit.
However, there is one Las Vegas five star hotel in particular that I will be
reviewing in this street article. Do not forget that you can also stumble upon good deals of promo and discount online.


marc jacobs vesker 07.27.15 at 2:39 pm

Hvis du gjør det siste, bør du knytte ekspertene tettere til deg, og kanskje åpne opp for nye tanker om hvordan dette kan skje. Dette betyr ikke at vi forteller selskapene hva de skal gj L er det selskapets ledelse og styre som selv m ta ansvar for. Det melder klubben på sin nettside. HerskapeligSom det ble påpekt fra : Iron Maiden live «på et slott» er perfekt; i går kveld var Koengen en naturlig forlengelse av showet. Mozart i alle kanalerRen Jacobs


marc jacobs vesker 08.05.15 at 1:31 pm

Gleder meg til neste skive, og gleder meg over den siste. Førstelagsspiller Espen Nystuen var en av de første på stedet. Dette ser stilig ut,marc jacobs vesker, og gir navigasjonen en rekke tilleggseffekter med nyhetsfeeder, og utfyllende informasjon om reisemålene. Foto: Anders GrønnebergMetningspunktOm årets tapende finalist får en avtale med Idol-selskapet SonyBMG er på ingen måte avklart. Mye å snakke omDahl Torp har spilt rollen som Shen Te

Leave a Comment

You can use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>