Social Media & Online PR
Social Media Marketing is authored by Tom Chapman (MA, MCIM). Tom is a full Member of the Chartered Institute of Marketing and holder of Chartered Marketer status.
He has been a marketing professional since 2004, and is currently Head of Social Media and Online PR at Five by Five UK where he leads a high performing team of 6 direct reports.
To date, Tom has consulted for Activision (Call of Duty: Modern Warfare 2, Guitar Hero), McLaren Automotive, Samsung, BBC, Bacardi, B&Q, Skandia, GAP, Global Radio, Constellation Europe, Beverage Brands, L’Oreal, Universal Pictures, Nexon, NHSBT and UKTV to name but a few.
Tom is passionate about researching social media, social network marketing, engagement marketing and how these exciting trends have had an impact on brands and the entire marketing process.
In 2008 Tom produced a report on social networks and brands use of the platforms to build loyalty, maintain loyalty and crowd sourcing consumer conversation. This in-depth analysis led to the development of his social network marketing concept map which can be used by brand and marketing practitioners in the strategic planning and execution of social network marketing campaigns.
This report was featured by Brand Republic, NMA, e-Consultancy, Dave Chaffey, Dan Thornton, Contagious Magazine, W&V, Roo Reynolds, Real Fresh TV, Danah Boyd and Jason Falls to name but a few.
Prior to his role as Social Media Strategist, Tom was Head of Marketing for award winning Internet Service Provider NewNet plc.
In 2007, Tom founded an online exhibition company that was featured by Forbes.com.
Back in 2000 Tom co-founded SpydaRadio an Internet radio station which was chosen as an official content provider for BT’s UK Broadband launch in 2001, he was interviewed by the Guardian and wrote articles for Internet publications on streaming media and online broadcasting.
At the same time he co-founded LOGO a national new music publication which achieved ABC certification as the UK’s third largest music monthly in 2004.